Are you tired of searching for the latest marketing trends and tactics? Look no further than the timeless wisdom of the bestseller and evergreen marketing books. These books have not only stood the test of time but continue to provide valuable insights and strategies that are relevant even in today’s ever-changing marketing landscape. In this article, we’ve curated a list of 8 best-selling and evergreen marketing books that offer practical advice and actionable tips for anyone looking to up their marketing game. From classic works by marketing gurus to contemporary thought leaders, this list is a must-read for any marketer looking to improve their skills and take their marketing campaigns to the next level.
List of 10 bestseller and evergreen marketing books
- “Permission Marketing: Turning Strangers into Friends and Friends into Customers” by Seth Godin
- “Influence: The Psychology of Persuasion” by Robert Cialdini
- “Contagious: Why Things Catch On” by Jonah Berger
- “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
- “Hooked: How to Build Habit-Forming Products” by Nir Eyal
- “Crush It!: Why Now Is the Time to Cash in on Your Passion” by Gary Vaynerchuk
- “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” by Joe Pulizzi
- “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler
Here is the full review of 10 bestseller books for modern marketing:
1. Permission Marketing: Turning Strangers into Friends and Friends into Customers
It is a book written by Seth Godin, a renowned marketer, and entrepreneur. The book was first published in 1999 and has since become a classic in the field of marketing.
The book is based on the premise that traditional interruption-based marketing, such as TV commercials, print ads, and cold calls, is becoming increasingly ineffective. Customers are bombarded with marketing messages all day, every day, and they have learned to ignore or avoid them. In response, Godin suggests a new approach to marketing called permission marketing.
Permission marketing is the process of building a relationship with customers by obtaining their permission to market to them. The key idea is to give customers something valuable in exchange for their permission to market to them. This can be a free sample, a newsletter, a loyalty program, or anything else that provides value to the customer.
The book is divided into three parts. In the first part, Godin explains why traditional marketing is failing and why permission marketing is the solution. He also provides a historical perspective on the evolution of marketing and how it has changed over time.
In the second part of the book, Godin explains how to implement permission marketing. He provides practical advice on how to build a permission-based marketing program, including how to create an offer that will be compelling to customers, how to obtain permission, how to communicate with customers, and how to measure the results.
In the third and final part of the book, Godin explains how permission marketing can be applied to specific industries and situations. He provides examples of companies that have successfully implemented permission marketing, including Amazon, American Airlines, and Lexus.
Overall, “Permission Marketing: Turning Strangers into Friends and Friends into Customers” is a thought-provoking book that challenges traditional marketing practices and offers a new approach to building relationships with customers. It provides practical advice and real-world examples that can be applied to any industry or business. The book is a must-read for anyone involved in marketing or business.
2. “Influence: The Psychology of Persuasion” by Robert Cialdini
“Influence: The Psychology of Persuasion” is a book written by Robert Cialdini, a social psychologist and professor of marketing and psychology at Arizona State University. First published in 1984, the book has become a classic in the field of psychology and marketing.
The book explores the psychology of persuasion and how people are influenced to make decisions. Cialdini identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. He explains how these principles can be used by marketers, salespeople, and other persuaders to influence people’s decisions.
In the first part of the book, Cialdini explains the first three principles of influence: reciprocity, commitment and consistency, and social proof. He provides examples of how these principles are used in marketing and other contexts, and he explains the underlying psychological mechanisms that make them effective.
In the second part of the book, Cialdini explains the remaining three principles of influence: liking, authority, and scarcity. He provides additional examples of how these principles are used in persuasion and marketing, and he offers practical advice on how to apply them effectively.
Throughout the book, Cialdini uses real-world examples and studies to illustrate his points. He also provides practical advice on how to resist persuasion attempts that use these principles.
One of the strengths of “Influence” is that it provides a framework for understanding how people are influenced to make decisions. By understanding the psychological mechanisms that underlie persuasion, readers can become more aware of when they are being influenced and how to resist persuasion attempts that are not in their best interests.
Overall, “Influence: The Psychology of Persuasion” is a must-read for anyone interested in marketing, psychology, or persuasion. The book is well-written, engaging, and full of practical advice and real-world examples. It provides a valuable framework for understanding how people make decisions and how to influence those decisions.
3. Contagious: Why Things Catch On
Throughout the book, Berger provides numerous examples of viral content and products, including the “Will It Blend?” video series by Blendtec, the ALS Ice Bucket Challenge, and the popularity of Apple products. He also discusses strategies for creating and promoting viral content, such as targeting influential individuals and leveraging social media platforms.
Overall, “Contagious: Why Things Catch On” is a fascinating read for anyone interested in the psychology of virality and the mechanics of social sharing. The book provides valuable insights into how ideas and products can gain momentum and achieve widespread success in today’s digital age.
4. Purple Cow: Transform Your Business by Being Remarkable
“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is a marketing book that challenges businesses to be remarkable and stand out in a crowded marketplace. Godin argues that the traditional marketing approach of creating average products and advertising them to the masses is no longer effective in a world where consumers are bombarded with advertising messages. Instead, businesses must create remarkable products and experiences that are worth talking about and sharing with others. Godin introduces the concept of the “Purple Cow,” a metaphor for something that is remarkable and stands out in a sea of mediocrity. The book provides practical advice on how to identify and create Purple Cow products, how to spread the word about them, and how to build a remarkable brand.
5. Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products” by Nir Eyal is a guidebook for entrepreneurs and product designers seeking to create products that form user habits. Eyal presents a four-step model, called the Hook Model, which consists of a Trigger, an Action, a Reward, and an Investment. He argues that by creating products that follow this model, companies can increase user engagement and retention, ultimately leading to a more successful business. The book draws on insights from psychology, neuroscience, and behavioral economics, providing practical advice and real-world examples to help readers understand and implement the Hook Model in their own products.
6. Crush It!: Why Now Is the Time to Cash in on Your Passion
“Crush It!: Why Now Is the Time to Cash in on Your Passion” by Gary Vaynerchuk is a motivational business book that encourages readers to turn their passions into profitable businesses. Vaynerchuk argues that the internet has created unprecedented opportunities for individuals to build personal brands and monetize their passions through social media platforms and other digital tools. He provides practical advice on how to identify one’s passion, build a personal brand, create content that resonates with one’s audience, and monetize that content through various channels. Vaynerchuk’s energetic and optimistic writing style, combined with his own success story, make this book a compelling read for anyone looking to turn their passion into a profitable business.
7. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries is a seminal book on startup methodology that advocates for a scientific and iterative approach to building successful businesses. Ries introduces the concept of the “Lean Startup,” which emphasizes rapid experimentation, continuous testing, and customer feedback to create products and services that meet the needs of customers. He argues that traditional business planning methods are too rigid and do not allow for the flexibility and adaptability needed to navigate the uncertain landscape of starting a new business. Ries provides practical advice on how to implement the Lean Startup methodology, including how to define a minimum viable product, how to measure progress and success, and how to pivot when necessary. The book has become a must-read for entrepreneurs, business leaders, and innovators looking to create successful and sustainable businesses.
8. Epic Content Marketing: How to Tell a Different Story..
“Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” by Joe Pulizzi is a guidebook for marketers looking to create engaging and effective content that resonates with their target audience. Pulizzi argues that traditional advertising and marketing methods are becoming less effective in a world where consumers are inundated with information and have the power to skip or ignore marketing messages. Instead, he advocates for a content marketing approach that focuses on creating valuable and relevant content that solves problems and meets the needs of customers. Pulizzi provides practical advice on how to develop a content marketing strategy, how to create and distribute compelling content, and how to measure the effectiveness of content marketing efforts. The book is a valuable resource for marketers looking to create meaningful connections with their audience and drive business results through content marketing
9. Marketing 4.0: Moving from Traditional to Digital
“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler is a comprehensive guidebook for marketers looking to navigate the rapidly evolving landscape of digital marketing. Kotler argues that traditional marketing methods are becoming less effective in a world where consumers are increasingly connected and empowered by technology. He presents a new framework for marketing, called Marketing 4.0, which combines traditional and digital marketing approaches to create a seamless and integrated customer experience. Kotler provides practical advice on how to develop a digital marketing strategy, how to use social media and other digital channels to engage with customers, and how to measure the effectiveness of digital marketing efforts. The book is a valuable resource for marketers looking to stay ahead of the curve in an ever-changing marketing landscape.
10. The Art of SEO: Mastering Search Engine Optimization
“The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Stephan Spencer, and Jessie Stricchiola is a comprehensive guidebook for anyone looking to improve their website’s search engine rankings and drive more organic traffic to their site. The book covers all aspects of search engine optimization, from keyword research and on-page optimization to link building and social media marketing. The authors provide practical advice on how to develop an SEO strategy, how to optimize content for search engines, and how to measure the effectiveness of SEO efforts. They also cover advanced topics such as technical SEO, international SEO, and mobile SEO. The book is a must-read for anyone looking to improve their website’s visibility in search engine results pages and drive more traffic and leads to their business.
In conclusion, the world of marketing is constantly evolving, but the lessons and principles found in these 8 bestseller and evergreen marketing books remain as relevant and valuable as ever. Whether you’re a seasoned marketer or just starting out, these books offer a wealth of knowledge and practical advice to help you stay ahead of the curve and succeed in the competitive world of marketing. So if you’re looking to up your marketing game and take your campaigns to the next level, be sure to check out these timeless classics and bestsellers. Happy reading!