In the highly competitive e-commerce landscape, standing out in search engine results is crucial for driving traffic and increasing sales. Rankguin embarked on a comprehensive six-month SEO project for an eyewear business at the beginning of this year. The business, which specialized in high-quality eyeglasses and sunglasses, had significantly low organic traffic and needed a robust SEO strategy to improve its online presence. Through targeted keyword research, content creation, technical SEO optimization, and strategic backlink building, Rankguin achieved remarkable results. This case study outlines the steps taken and the impressive outcomes.
Case Study: Transforming Eyewear Business’s SEO Performance with Rankguin in 06 months
Business Background
Industry: Eyewear (Eyeglasses and Sunglasses)
Business age: 03 years
Starting Point: Extremely low organic traffic
Project Duration: Six months
Objective: Increase organic traffic, improve keyword rankings, and enhance online visibility
Initial Challenges
1. Low Organic Traffic: The business had very low organic traffic, making it difficult to reach potential customers. Low traffic also at eCommerce feature snippet of Google merchant listing.
2. Inadequate Content: The website featured 19 products without any textual descriptions, relying solely on images.
3. Technical SEO Issues: Numerous technical SEO errors were present, hindering the site’s performance in search engines.
4. Lack of Backlinks: The site had minimal backlinks, affecting its domain authority and search engine rankings.
5. Low Domain Authority: The site was 0 DA/PA. That means too less possibility to compete others.
SEO Strategy and Execution
1. Keyword Research and Product Content Optimization
Step 1: Keyword Research:
– Conducted comprehensive keyword research to identify relevant and high-traffic keywords for each product.
– Focused on both short-tail and long-tail keywords to cover a broad spectrum of search queries.
Step 2: Product Content Creation:
– Developed unique, keyword-rich descriptions for all 22 existing products.
– Ensured each product page was optimized with relevant keywords, enhancing their visibility in search results.
2. Content Planning and Blogging
Step 3: Content Planning:
– Created a content calendar outlining topics and keywords based on market trends and customer interests.
– Planned for regular blog posts to address customer pain points, industry trends, and product usage tips.
Step 4: Blog Content Creation:
– Wrote and published high-quality blog posts targeting identified keywords.
– Ensured that each blog post was informative, engaging, and optimized for search engines.
3. Technical SEO Fixes
Step 5: Technical SEO Optimization:
– Conducted a comprehensive technical SEO audit to identify and fix issues.
– Addressed critical errors in Google Search Console, such as crawl errors, broken links, and sitemap issues.
– Improved website loading speed and ensured mobile-friendliness.
4. Backlink Building and Business Listings
Step 6: Backlink Strategy
– Developed a targeted backlink strategy focusing on high-quality, relevant websites.
– Secured backlinks through guest posts, collaborations, and industry-specific directories.
Step 7: Business Listings
– Created and optimized local and country-specific business listings to improve local SEO.
– Ensured consistent NAP (Name, Address, Phone number) information across all listings.
5. Review and Adjustment
Step 8: Performance Review:
– After three months, reviewed the performance of existing content and keyword rankings.
– Analyzed data to identify which keywords and content were driving the most traffic and conversions.
Step 9: Content Adjustment:
– Refined and updated existing content based on performance data.
– Adjusted keyword targeting to capitalize on emerging trends and improve rankings further.
Results Achieved
Organic Traffic Growth
– Six-Month Increase: Organic traffic increased by an astounding 1020% over the six months.
– Last 3 Months vs Previous 3 Months: Organic traffic surged by 501%.
– Last Month vs Previous Month: Organic traffic rose by 168%.
– Google merchant center:
Organic traffic surged by 550% from Google merchant listing and ecommerce feature snippet. It appear when searcher found some product picture on the search results.
Keyword Rankings
– Top 10 Keyword Rankings: 30+ Pages and 100+ keywords are now ranked in the top 10 positions on search engine results pages (SERPs).
– Overall Keyword Rankings: Over 1400 keywords are ranked on Google, significantly enhancing the website’s visibility.
Authority: The site was ‘0’ DA/PA. That means too less possibility to compete with others. The website DA is now 16.
Conclusion
The six-month SEO project undertaken by Rankguin transformed the eyewear business’s online presence from having extremely low organic traffic to achieving substantial growth in both traffic and keyword rankings. The strategic approach encompassed comprehensive keyword research, content creation, technical SEO optimization, and effective backlink building. The results demonstrate the power of a well-planned and executed SEO strategy.
Client Testimonial
“Working with Rankguin has been a game-changer for our business. Our organic traffic has increased by 1020% in just six months, and we’re now ranking for over 1200 keywords on Google. The team at Rankguin has exceeded our expectations, and we’re thrilled with the results.”
Future Plans
Building on this success, Rankguin plans to continue optimizing and expanding the SEO strategy to maintain and further enhance the eyewear business’s online presence. Future efforts will focus on:
– Expanding Content: Creating more targeted blog posts and product descriptions to capture additional keywords and search queries.
– Enhancing User Experience: Continuously improving the website’s usability and functionality to boost engagement and conversions.
– Exploring New Markets: Utilizing advanced SEO techniques to tap into new geographic and demographic markets, further increasing the business’s reach.
By maintaining a proactive and adaptive approach, Rankguin aims to ensure sustained growth and long-term success for the eyewear business in the competitive online marketplace.
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This case study not only showcases the remarkable results achieved but also emphasizes the systematic approach and expertise Rankguin brings to the table, making it an invaluable partner for any e-commerce business looking to boost its SEO performance.