SEO

SEO vs SEM Vs PPC : Which is Most Effective for Online Business

Danny Sullivan, a search engine researcher, coined the word “SEM” in 2001 to describe a market segment in the digital market that is primarily centered on search engines.  SEO vs SEM Vs PPC SEM refers to a type of marketing that takes place in search engines. SEM’s paid (PPC) and non-paid (SEO) channels might both …

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