Today, I’d like to share some suggestions and advice on how to choose a domain name for an affiliate marketing website after you’ve decided what your website will be about.
It’s the right time to choose a domain name for your affiliate website. You basically have three options. The first one is an exact match domain name, the second one is a partial match, and the third one is a brandable domain name.
So what is the difference between each of them?
Exact Match Domain (EMD)
An exact match domain name means that it’s basically more related to micro-niche websites affiliate marketing when you’re building a very small website with only a few articles, usually around ten or sometimes even less.
This is a dying technique on how to earn money online with affiliate marketing and when it was working really well.
People usually were choosing the exact match domain. So Radia was to choose the main keyword phrase of this website. For example, if the main keyword that you wanted to rank this website would be “how to lose weight”, then you wanted to register a domain “how to lose weight dot com”
The exact match that would match exactly your queue is the main keyword phrase. Then of course you would publish a few other articles on “how to lose weight with exercise”, “how to lose weight at home”, “how to lose weight dieting” and so on.
But the domain name would match exactly the main keyword that you wanted to rank.
Most back in the day a few years ago maybe even a couple of years ago still it was the case. Google was giving quite high priority to this kind of exact match domain names and was ranking them quite well.
Just because they had exactly mashing domain name to the keyword that they were trying to rank for. Now it’s not the case anymore. Google can even penalize some of the websites.
Officially they were claiming that they released an update for their algorithms that would start penalizing exact match domain names in Google searches.
So it’s not either way even if you will not get penalized. It’s still not worth it because it doesn’t give you any kind of boost or anything. It also works in a negative way because it will be quite difficult to promote your website on forums and communities.
Partial Match Domain (PMD) Name
The second option is a partial match domain name which means the main keyword that you want rightfully. You basically take part of that keyword phrase and add something.
Let’s say another 1second part of your domain name would be something more brandable. As an example, if you’re going to wait for a snitch and your keyword phrase will be ‘how to lose weight or ‘weight loss for people with diabetes’ you could choose weight loss mastery or weight loss Academy or something like this.
That would include ‘weight loss” and help identify for both Google and your visitors what this website is all about. But at the same time, the second part doesn’t exactly match with any of the keyword phrases that you want to rank.
In this way, Google will not penalize you, and this way it will be far easier to promote your website and create a brand around your website.
Brandable Domain Name
The third option is a brandable domain name. It can be something similar to a partial match domain name because for example ‘weight loss mastery’ can be also quite brandable as a perfect example of a purely brandable domain name.
I can give you avocados calmly, it’s spelled like avocado. But with you at the end instead of these guys as if I’m not mistaken their website is all about fitness or yoga.
There is not much in common with avocado. Don’t think maybe yoga people eat like people who do yoga eat more avocados. You can come up with something absolutely even not related to your niche, but it doesn’t have to mislead your visitors.
For example, if your niche is going to be about fitness you can’t really name your website as I know a ‘purple carpet calm’. Because people will think your website is about carpets. It’s not so, it will be quite misleading and it will work against you.
A couple of things you have to consider when you’re choosing a domain name I really highly recommend for dot com domains, not dot net, not org, or not any other ones.
It just looks professional yet simple and it will not create any kind of mixed perception of your visitors and people on the Internet. We’re in the policy in the community where you will be trying to promote your website.
Another thing to consider is it’s better to avoid any kind of hyphens, symbols, or even numbers in your domain name. It just sometimes works really well for you and creates an even more unique brand name.
But especially when you also don’t have a lot of experience. There is a chance that it will work against you and it will not look as solid and decent as you expect.
It to be now I know from my personal experience that choosing a domain name can be quite time consuming if you feel stuck and you just run out of ideas about what your domain name for your new website can be and you’re not happy with those ideas that you came up with already there are two tools that I’m using for myself in this kind of situations that helped me to generate some fresh ideas.
I come up with a domain name for my new website the first tool is the Shopify business name generator.
You can just google search Shopify business name generator and there will be probably a top result with a link to that generator. The second tool is named mesh and calm. These tools work in a similar way.
You usually have to provide at least one word for your domain name. This word is really all it’s related to your niche or a certain word you really feel that you want to have in your domain name. After you press generate button it will generate all sorts of options.
Not only options for your potential domain name but it also will show only those domains that are still available to register to buy them. All you have to do is just go through the list of those generated domain names and choose one and voila.
After you decide what kind of domain name you want to have it’s time to buy it and the service that I personally use NameCheap. I started using Namecheap ages ago when I started learning myself how to learn how to earn money online. I feel it marketing in general and since then I never had any problems, issues or anything like that they also offer one of the lowest prices.
If I’m not mistaken with every single domain that you’re buying they offer who is protection for one year for free. So I’m happy with them never had any technical issues or anything like that they also offer some additional options like email.
I can recommend them but you can also choose any other one like HostGator. It is quite popular as well or I don’t know honestly speaking. I didn’t even have a motivation to look at what kind of options the right to buy domain names but there are a lot all you have to do is google domain name registrar and then you’ll see all the possible results where you can buy domain names.
I recommend you to use one single service after you choose it this way you will have all your domain names in one place. It will be easy to manage them.