Vendasta is a software company that provides interactive marketing and sales solutions to businesses of all sizes in one platform. Their platform enables businesses to manage their online reputation, automate their marketing and sales processes, and improve their overall customer experience. Vendasta’s software is designed to be easy to use, while also providing advanced features that help businesses to stay competitive in their market.
Vendasta Review : Objectives
The purpose of this review is to provide an in-depth analysis of Vendasta’s features and functionality, as well as its pros and cons. By the end of this review, readers should have a better understanding of whether Vendasta is the right solution for their business’s digital marketing and sales needs.
Products and services offered by Vendasta
Vendasta offers a range of digital marketing and sales solutions, including a white-label platform for agencies, local marketing automation, reputation management, and listing management. They also offer a marketplace of over 80 third-party apps and services that integrate with their platform, allowing businesses to access a wider range of tools and functionality. Vendasta’s products and services are designed to help businesses improve their online presence, generate more leads, and close more sales.
History of the company
Vendasta was founded in 2008 by Brendan King and Jeff Tomlin in Saskatoon, Canada. The company started as a digital agency that provided web design, development, and online marketing services to local businesses. However, King and Tomlin quickly realized that many businesses struggled with managing their online presence and reputation. They decided to pivot the company’s focus to developing a software platform that would make it easier for businesses to manage their digital marketing and sales.
Over the years, Vendasta has grown into a leading provider of digital marketing and sales solutions, serving businesses of all sizes in various industries. The company has expanded its product offerings to include a range of tools and services, such as reputation management, local marketing automation, and listing management. Vendasta has received numerous awards and recognition for its innovative software, and has been named one of Canada’s Top 100 Small and Medium Employers in 2021. Today, Vendasta has over 400 employees and continues to grow its customer base worldwide.
Products and services offered
Vendasta’s Features and Functionality
1. Digital Marketing Tools:
Vendasta’s digital marketing tools are designed to help businesses improve their online presence and generate more leads. These tools include a website builder and hosting service, social media management tools, email marketing tools, and SEO services. The website builder allows businesses to create custom websites without any coding knowledge, while the social media management tools help businesses manage their social media presence across multiple platforms. Vendasta’s email marketing tools allow businesses to create and send customized email campaigns, while their SEO services help businesses improve their search engine rankings.
2. Sales and CRM Tools:
Vendasta’s sales and CRM tools are designed to help businesses manage their sales process more effectively. The platform includes features such as lead and opportunity tracking, sales automation, and customizable sales pipelines. These tools enable businesses to manage their sales team more efficiently and close more deals.
3. Reputation Management Tools:
Vendasta’s reputation management tools enable businesses to monitor and manage their online reputation. The platform includes features such as review monitoring and response, social listening, and sentiment analysis. These tools help businesses to identify and respond to negative feedback, as well as promote positive reviews.
4. Listing Management Tools:
Vendasta’s listing management tools help businesses manage their online business listings across multiple directories and platforms. The platform includes features such as listing accuracy reporting, automated updates, and review monitoring. These tools help businesses to ensure that their business information is accurate and up-to-date across the web, which can improve their search engine rankings and attract more customers.
5. Data Aggregation and Management Tools:
Vendasta’s data aggregation and management tools help businesses to consolidate and manage their customer data more efficiently. The platform includes features such as data cleansing and normalization, data enrichment, and integrations with popular CRM systems. These tools enable businesses to make better use of their customer data and improve their overall customer experience.
6. Client Portal
The Vandesta Client Portal can deliver additional value by offering white-labeling and multi-location capabilities. Here’s how:
White-labeling: By allowing businesses to add their own logo and domain to the client portal, it provides a professional and branded experience for their clients. This can help to build trust and credibility with clients, and create a consistent brand experience across all touchpoints.
Customized URLs: The ability to customize the URL for the client portal can further enhance the branding experience, making it easier for clients to remember and access the portal.
Removal of Vandesta branding: By removing all mentions of Vandesta branding from the client portal, businesses can have complete control over the branding experience and ensure that their clients only see their own branding.
Multi-location capabilities: For businesses with multiple locations, the ability to manage all locations from a single client portal can provide significant operational efficiencies. This can include the ability to view and manage client interactions across all locations, as well as centralized reporting and analytics.
7. Efficient market, sell, bill, and fulfill
The Vandesta Platform offers efficient market, sales, billing, and fulfillment capabilities. It includes 5, 25, or 50 Snapshot Reports per month, with additional reports costing $2 each. The number of included team member seats ranges from limited to 10, with additional active team member seats costing $25 to $65 per month. The platform includes Sales CRM, pipeline and opportunity management, Proposal Builder, Vendasta Payments, and marketing automation email campaigns. It also offers a Task Manager project fulfillment and customized workflow automations, custom fields and objects, API and Webhooks. The platform can be subdivided into additional markets.
8. Vandesta Support & Success program
The Vandesta Support & Success program offers a variety of resources to help businesses scale confidently with the platform. This includes an online learning academy, weekly webinar training, go-to-market planning, an assigned account manager, priority support, and workflow automation support. Businesses can also request in-market training for their team, and API integration support is available. The platform offers invoiced billing and flexible billing terms.
9. Vandesta Marketplace
The Vandesta Marketplace offers businesses access to a range of products and services to meet their clients’ needs. This includes access to outsourced fulfillment services and apps in the marketplace, with wholesale discounted pricing available. Businesses can also white-label select apps and software, and access volume discounts. Additionally, the platform offers a dedicated Marketing Services Client Account Coordinator.
Pros of Vendestra
One of the main pros of Vendasta is its user-friendly interface. The platform is designed to be intuitive and easy to use, even for users who are not tech-savvy. This makes it easy for businesses to get started with Vendasta’s tools and start seeing results quickly.
B. Wide Range of Features:
Vendasta offers a wide range of digital marketing and sales tools, which makes it a comprehensive platform for businesses looking to improve their online presence and generate more leads. The platform includes features such as website building and hosting, social media management, email marketing, SEO services, sales automation, and more.
C. Excellent Customer Support:
Vendasta’s customer support is top-notch, with a dedicated support team that is available to help businesses with any questions or issues they may encounter. The company also offers a range of resources, including training videos and documentation, to help businesses get the most out of the platform.
Strong Reputation Management Tools:
Vendasta’s reputation management tools are some of the strongest in the industry. The platform includes features such as review monitoring and response, social listening, and sentiment analysis, which help businesses to manage their online reputation effectively.
Cons of Vendasta
Limited Customization Options:
One potential con of Vendasta is that it may not offer as much customization as some businesses may require. While the platform is highly customizable, some businesses may need more advanced customization options that are not available on the platform.
Higher Cost for Smaller Businesses:
Vendasta’s pricing can be a bit higher than some other digital marketing and sales platforms, which may be a disadvantage for smaller businesses with limited budgets.
Steep Learning Curve for Some Features:
Some of Vendasta’s more advanced features may have a steeper learning curve, which could make it more challenging for some users to get the most out of the platform.
Some Features are Not as Advanced as Competitors:
While Vendasta’s reputation management tools are strong, some of its other features may not be as advanced as those offered by some competitors in the market.
Pricing of Vandesta
Vandesta offers three pricing plans: Essentials, Professional, and Premium. The Essentials plan is for individuals and includes integrated payment processing, sales intelligence tools, and weekly training workshops. The Professional plan is for teams and includes white-label software provided to clients, as well as tools to help scale marketing, sales, billing, and fulfillment. The Premium plan is for businesses with multiple locations and includes powerful features to help teams work efficiently. The pricing plans require a 12-month contract, with onboarding fees of $359, $749, or $1,579 depending on the plan. For enterprise-level businesses, a custom plan can be built to suit their specific needs.
Many customers have left positive reviews of Vendasta, citing the platform’s ease of use, wide range of features, and excellent customer support. Customers have also noted that Vendasta’s reputation management tools are particularly strong and have helped them to improve their online reputation and attract more customers.
Some customers have left negative reviews of Vendasta, citing concerns about the platform’s pricing, limited customization options, and the steep learning curve for some features. Some customers have also noted that some of Vendasta’s features are not as advanced as those offered by competitors in the market.
While there are some concerns and limitations with Vendasta, the platform has received mostly positive reviews from customers, who appreciate its comprehensive set of digital marketing and sales tools, user-friendly interface, and excellent customer support.
Recap of Vendasta’s Pros and Cons:
Overall, Vendasta is a comprehensive digital marketing and sales platform with many benefits and some drawbacks. Its pros include a user-friendly interface, a wide range of features, excellent customer support, and strong reputation management tools. However, some of its cons include limited customization options, higher pricing for smaller businesses, a steep learning curve for some features, and less advanced features compared to some competitors.
Despite these limitations, Vendasta has received mostly positive reviews from customers, who appreciate its ease of use, reputation management tools, and comprehensive set of features. Ultimately, businesses looking for a platform to help them manage their online presence and generate more leads may find that Vendasta is a good fit for their needs.
Based on the pros and cons of Vendasta, we recommend the platform for businesses looking for a comprehensive digital marketing and sales solution. Vendasta’s reputation management tools and customer support are particularly strong, and the platform’s wide range of features makes it a one-stop-shop for businesses looking to improve their online presence and generate more leads. However, businesses should consider the potential limitations of the platform, such as its pricing and limited customization options, when making a decision. Overall, Vendasta is a powerful platform that can help businesses achieve their digital marketing and sales goals.
Vendasta is a powerful digital marketing and sales platform that offers a wide range of features and strong reputation management tools. While the platform has some limitations, such as higher pricing for smaller businesses and limited customization options, overall, it is a good fit for businesses looking to improve their online presence and generate more leads. Vendasta’s user-friendly interface and excellent customer support also make it a top choice for businesses seeking a comprehensive digital marketing and sales solution. Ultimately, businesses should carefully consider their specific needs and goals when evaluating Vendasta and other digital marketing platforms to determine which is the best fit for them.