What is digital marketing?
Digital marketing is one of the most talked-about topics in today’s world of commerce and marketing. Just as a business cannot be imagined without marketing, so market share cannot be imagined without digital marketing.
So before understanding why digital marketing, we need to understand what digital marketing is.
To put it bluntly, digital marketing or online marketing is the promotion of products or information or services through any medium of the internet.
To put it bluntly, digital marketing is all about offline advertising.
Why Digital Marketing?
In the current era of capitalism and globalization, competition is constant. Marketing and company stakeholders always try to figure out how to quickly deliver an offer, product or service to their desired customer. Digital marketing is the fastest way to do that.
If you want to do business, there is no pair of online marketing. Billions of people spend most of their leisure time online.
Even Facebook or other social media is used to watch TV. So why not take advantage of small and large marketers?
Where the cost of advertising in television, newspapers is a hundred times higher. Countless TV channels. Where would a small company market them to get the desired consumer?
Of course the internet. Because until yesterday, the number of users on Facebook alone is 3 billion. So why not go to Facebook for marketing?
The number of Google users exceeds billions. Why not do marketing there? I told you not to talk about YouTube.
By 2040, the number of people transacting online on the planet Earth will be 95%.
The most interesting thing is that just as you can pay for promotions or marketing online, you can also do free marketing.
There are also a variety of online marketplaces and directories, where you can promote your product or service for free.
Such as Bikroy. Fiverr. amazon Aliexpress, Alibaba, etc.
Marketing can also be done for free in the same place. So why not take advantage of these opportunities in online marketing where the cost is comparatively lower than other types of marketing?
What are the types of digital marketing?
Online marketing is done in two ways.
1. Paid Digital Marketing
2. Organic Digital Marketing
Simply put, all forms of online advertising are covered by paid marketing.
Paid marketing is done through direct advertisements on social media, search engines, video sharing sites, blogs and various types of websites. However, each campaign can be viewed individually in one place.
Paid marketing can quickly reach the target customer.
All of these can be marketed organically again. There is no need to pay for promotion. If the owner of the blog or website does the marketing himself, then it has become free.
Again, digital marketing through video sharing on websites like YouTube is becoming more and more popular.
Ways of digital marketing
So pay, non-pay all together digital marketing is divided into several terms. Below are some of his discussions.
Search Engine Optimization (SEO)
The scope of SEO is huge. Search engine optimization is basically the process of optimizing your website or blog or post to be first on the search engine results page.
When I search on Google by typing the name of a topic or product, it shows ten links like the image below. Thus 10 * 10 = 100 links show in total ten pages. But the goal of the best SEO experts is to be on the first page. Being number one or two on the first page means being a super hit in that keyword.
For this, first you have to proceed by considering keyword research, competitive analysis, search volume, etc. Blogging is a way to earn money by doing SEO. By creating an online shop or e-commerce, he is earning a lot of money by ranking him on search engine pages. Besides, business sites are being created for various international and local services.
There are two types of SEO
1 Local SEO
2 International SEO
Search Engine Marketing (SEM)
Just like SEO, SEM, and keyword dependent, here also search volume and competitor analysis has to be done. If not, it will rank, but the results will not be better than the budget.
Search engine marketing (SEM) or Paid Per Click (PPC) is the ranking of specific search terms on various search engine results pages, including Google, Yahoo, and Bing. This means that Google will deduct a certain amount of money from the budget for each visitor’s click. Many people confuse the difference between search engine marketing (SEM) and search engine optimization (SEO). For the convenience of understanding, a separate discussion of SEO and SEM is highlighted here.
We can easily understand the difference between SEO and SEM. One is free organic marketing, the other is paid ad marketing. The example of paid marketing or PPC was given in the picture.
SEM is an alternative and fast means of Search Engine Optimization. Billions of dollars are spent every year on branding, service and product sales from around the world. According to Wiki, more than ২৪ 24 billion was spent on search engine ad marketing (SEM) in the United States in 2006 alone.
Social Media Marketing (SMM)
Social media is another popular medium in the world of internet marketing. The use of various features of social media like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc. has revolutionized the world of internet marketing. The number of Facebook users alone has increased to about 160 crores. And most are active and regular. Undoubtedly, social media is the most fertile place for marketing.
Here to marketing can be done in both paid and organic ways. The sponsored posts that we see from time to time in the newsfeed are being shown by paying Facebook. We will talk about them in detail in another tutorial.
Content marketing is the promotion of something through a variety of blogs, videos, articles, reviews, etc. However, content marketing is related to other marketing. In fact, in the world of internet marketing, one department is related to another.
Email marketing is also popular. Marketing can be done by collecting emails and emailing many people or organizations at once There are several ways to collect email. Email lists can also be purchased with money.
Influencer marketing is also becoming popular day by day. People who are popular through digital are called influencers here. Marketing by online celebrities and popular personalities refers to influencer marketing.
Classified ad and Swap Marketplace
It’s hard to find people who haven’t heard of classified ad sites. A classified directory is a huge market for buying and selling new and old products. Craiglist is the world-famous and largest classified directory site. Such bikroy has gained wide popularity in Bangladesh. Post from a chair to job
Here it is. I bought and sold it myself.
Alibaba, Amazon, Today’s Deal are all examples of multivendor e-commerce. Thousands of traders are opening accounts and selling here. These multi-vendor e-commerce sites are now one of the main sources of income for sellers and marketers.
Affiliate marketing is about getting a commission on every sale by promoting other people’s products and referring them for sale.
Any new or old product can be exchanged in the exchange directory. For this, you have to click on the ad button of the site, select your product or service and post it, instead, you have to specify your demand.
Xchanze.com is also the first marketplace in Bangladesh to offer services and services.
Such a marketplace is new in Bangladesh but very necessary. Because people do not always have enough money. What is bad if a product is available in exchange for a job? Books can be exchanged from books to freelance skills without money.
There are countless ways to market online, but these are just some of the goal-setting shareware that you can use. The rest are their stalks.
So what do you think? Any more questions? Please comment.
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